Description
The Gutenberg Galaxy catapulted Marshall McLuhan to fame as a media theorist and, in time, a new media prognosticator. Fifty years after its initial publication, this landmark text is more significant than ever before. Readers will be amazed by McLuhan�s prescience, unmatched by anyone since, predicting as he did the dramatic technological innovations that have fundamentally changed how we communicate. The Gutenberg Galaxy foresaw the networked, compressed �global village� that would emerge in the late-twentieth and twenty-first centuries � despite having been written when black-and-white television was ubiquitous. This new edition of The Gutenberg Galaxy celebrates both the centennial of McLuhan�s birth and the fifty-year anniversary of the book�s publication. A new interior design updates The Gutenberg Galaxy for twenty-first-century readers, while honouring the innovative, avant-garde spirit of the original. This edition also includes new introductory essays that illuminate McLuhan�s lasting effect on a variety of scholarly fields and popular culture. A must-read for those who inhabit today�s global village, The Gutenberg Galaxy�is an indispensable road map for our evolving communication landscape.
